Here are some tips
that we've seen work well for clients in the past!
Identify What You Are Offering...But Don't Tell Them Too Much!
you begin to write your ad, figure out just EXACTLY what it is that you
have to offer people. Examples: Financial Security, Income
Opportunity, Product Only, Service Only, Employment, Coupons, etc…
Make them Call You to "Get All Details Today!"
Also, you might want to highlight
the features of your business. Free website included, free
hosting, no selling, pays weekly, minimum requirements, cost to join (if
it's very affordable!), free ads, free support, free this or free that....
Choose The Best Headline For YOU. Various types of headlines
exist. Try to match your main selling
points to the different types. Examples: curiosity, fear, informative,
shocking, business-professional, major benefit, etc…) Or, maybe no headline at all
is best for you. As in a "cover letter" format. Note: the
a Million Dollars in 2 Weeks" headlines don't work anymore!
Use Just 2 or 3 Fonts. In some cases, more may be
appropriate; however, too much "activity" on the flyer may be hard to read
for some people. Make it EASY TO READ. Two of the most
commonly used are Times New
I like Arial Black
for important information and headings. Stay away from Graphics,
unless it is SMALL and MEANINGFUL. You don’t want to waste
valuable text space. Use a full page. Half page
calling rates no longer exist.
4) Use A
Testimonial. A short testimonial, or two, that conveys
a real benefit received from your product, service, or program can be very
valuable information, particularly from a credible and recognized source.
(Doctor, Writer, Sports Hero, Businessman, T.V. Personality, etc...)
"For More Information". After your brief introduction
and "Teaser Ad" fax flyer have been read, there are several ways to direct
people. First, you can give them more information about your
business by calling:
A) a Fax-on-Demand
hope they call you after reading it),
B) an 800# Unlimited
Voice Mail Message Service (then you call them back),
C) give them an
D) give them a Website
Address with full details,
E) give them a Phone
Number to speak to a live person!
(Giving people a number to
speak to a live person can double your sales!), or
E) all of the above.
Make The Contact Number(s) Predominant.
The easier it
is for people to reach you, the more calls you'll get!
Give Something Away For FREE! Something inexpensive to
you, yet has value to others. Information is very good…a tape,
a report, a newsletter, etc… Other gifts may include free shipping,
a rebate, event tickets, support material, free leads, etc…
Call To Action. Let your prospects know that they must
CALL NOW! in order
to receive their free gifts.
"Offer ENDS 1/30/13!"
Use a Disclaimer. By law, you must provide a way for citizens
uninterested in receiving fax ads to be removed from your future faxes.
Many states even require that this be a toll free number. (We provide a toll free number for you when you
use our service.) And don't send them another fax! ***
We never send fax ads to numbers of people who've requested to be removed
from our mailing list.
"Target" Your Message!"
This may be the most important element. Why send your MLM program
message to a lawyer’s office? Send it to a network marketer!
people don't like to receive unsolicited faxes. So you must
also follow a few guidelines that have been outlined for fax advertisers.
Read # 9 very carefully, and be sure to follow that advice.
Sometimes these people don't realize that 1,000's of people use this form
of advertising - which means a single fax number may be on 100's of lists.
(We never send to a number once they request removal!)
We hope these tips help you out.
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